Wednesday, September 18, 2019

Capital Punishment and Catholicism :: Argumentative Persuasive Essays

Capital Punishment and Catholicism 2 sources cited Among the major nations of the Western world, the United States is singular in still having the death penalty. After a five-year moratorium, from 1972 to 1977, capital punishment was reinstated in the United States courts. Objections to the practice have come from many quarters, including the American Catholic bishops, who have rather consistently opposed the death penalty. The National Conference of Catholic Bishops in 1980 published a predominantly negative statement on capital punishment, approved by a majority vote of those present though not by the required two-thirds majority of the entire conference (1). Pope John Paul II has at various times expressed his opposition to the practice, as have other Catholic leaders in Europe. Some Catholics, going beyond the bishops and the Pope, maintain that the death penalty, like abortion and euthanasia, is a violation of the right to life and an unauthorized usurpation by human beings of God's sole lordship over life and death. Did not the Declaration of Independence, they ask, describe the right to life as "unalienable"? While sociological and legal questions inevitably impinge upon any such reflection, I am here addressing the subject as a theologian. At this level the question has to be answered primarily in terms of revelation, as it comes to us through Scripture and tradition, interpreted with the guidance of the ecclesiastical magisterium. In the New Testament the right of the State to put criminals to death seems to be taken for granted. Jesus himself refrains from using violence. He rebukes his disciples for wishing to call down fire from heaven to punish the Samaritans for their lack of hospitality (Luke 9:55). Later he admonishes Peter to put his sword in the scabbard rather than resist arrest (Matthew 26:52). At no point, however, does Jesus deny that the State has authority to exact capital punishment. In his debates with the Pharisees, Jesus cites with approval the apparently harsh commandment, "He who speaks evil of father or mother, let him surely die" (Matthew 15:4; Mark 7:10, referring to Exodus 2l:17; cf. Leviticus 20:9). When Pilate calls attention to his authority to crucify him, Jesus points out that Pilate's power comes to him from above-that is to say, from God (John 19:11).

people of 1970s :: essays research papers

The 1970’s are a decade of finding your self. In this decade, there were scandals, sex, drugs, and rock n’ roll. The years between 1970 and 1979 were very crazy. In this paper are people that helped shape the 1970’s   Ã‚  Ã‚  Ã‚  Ã‚  Richard Milhous Nixon was born in 1913 in Yorba Linda, California. In 1946, Nixon was persuaded by the republicans to be their candidate, to challenge the democratic congressman, Jerry Voorhis. As a new member of the United States congress, Nixon gained valuable experience in international affairs, as well as serving on the committee that he committed, the â€Å"European Recovery Program†Ã¢â‚¬ ¦aka the Marshal plan. As the president of the United States, Nixon led us into the Vietnam War. It was said to be one of the most important issues that Nixon faced in his term of office. The war had begun in 1959 when communists tried to overthrow the government of South Vietnam. While running for president, Nixon had campaigned against war, saying that he would bring U.S. soldiers back home. However   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Rutledge 2 The War only seemed to expand. In April of 1970, Nixon authorized the invasion of Cambodia, and the invasion on Laos in 1971. As the second half of the war came around, in 1972, Nixon traveled to Beijing and in May of 1972 he Visited Moscow. On both of these trips, he signed trade agreements with both countries, and a treaty with USSR to limit the deployment of the antiballistic missile systems. By the 1972 election, Nixon and Agnew were looking for re-election. The countries inflation had gone down, and the international position of the U.S. economy had improved greatly. The war was still raging in South Vietnam. At the beginning of Nixon’s second administration, the secret peace meetings resumed between Vietnam and the U.S. Nixon there declared a halt to all bombing, mining and artillery fire in North Vietnam. Nixon’s popularity would only increase with the public’s awareness of the Watergate scandal. By March of 1973, questions were aimed at Nixon about the tr ial of the burglars who had broken into the Democratic National Committee and the Watergate Complex in Washington D.C. These questions also raised questions about Nixon’s knowledge about the activities and his participation of the cover up of the Watergate Scandal.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Rutledge 3 In early 1974, a report released by the IRS stated that Nixon owed $432,787 in back taxes for the years 1969 through 1972.

Tuesday, September 17, 2019

Measurement research paper

There is a saying that efforts of measurement depend on the out come of global teams. The difference between the outcome and the process isn’t so important but only that during research, what is measured depends on the work of the teams.Measurement can be seen as investing in order to make a descion or a desired outcome. But also, there has to be some questions answered like what, when and how to measure. As for when to measure, this depends on the rates and time of team performances, as for how to measure this is based on the instrument going to be used in measuring.The use of measurement includes researching, getting the problem diagonised, training feedback and lastly evaluation in areas of training and selection.  Measurement attributes help in knowing what behaviours to concentrate on and determine. Behaviours examined leads to organizing attributes. These behaviours are usually organised in an allocation of a task.Volume is the space which a liquid occupies in a contai ner. Volume measuring units include gallons, cups, and quarts but there is what we call the systems of metric which include litres and millilitres. The instruments used to collect the units may include measuring cups, cylinders, measuring spoons and beakers. In the case of measuring a liquid volume that is small for example if it is something like medicine (syrup), the best unit of measure to use is milliteres, If it is something which has a little more volume for example sugar in a sugar bowl, then its better to use a cup, but if this volume is actually liquid then it means the right unit of measure is pints. If the liquid is in a large volume then gallons are best to use. The best formula to use while measuring the volume in a bucket may be pi multiplied by 2r (radius) multiplied by h (height) which is  Ã‚  Ã‚   pi*2r*hArea is an enclosed dimensional geometric figure spaceThe formula for measuring area in a bucket may be pie multiplied by pi multiplied by 2r (radius) multiplied by h (height) which is pi*2r*hLength is usually the space between the beginning of an object or point to the end. The space in between is what is called length. The distance around the object is called its perimeter. The measurement systems of length include customary units and metric units. And these include centimetres, miles or kilometeres.Lets say you are interested in measuring lengths which are short like the length of your face, then the best to use is centimetres. If you are measuring distances which are long for example from your house till the capital city centre, then the best is kilometres and miles. The best formula to use while measuring the length in a bucket may include 2 multiplied by pi multiplied r(radius) which is 2*pi*rWeight is amount of gravitational force on an object. The devices used to measure weight can include calibrated scale and two arm balance. Weight has customary units of measure and these are pounds. The metric units of measure are kilograms. If on e wants to measure an object which is small or little, the best to use is milligrams, when the object is a bit bigger for example a glass, then the best to use is grams, then if the object is more bigger like if you want to know what your weight is, then the best to use is the kilograms and pounds, above all if the object is very very big like   a big animal like a giraffe, then you are free to use tons and kilograms as your units of measure.REFERENCESNeely, J. (2004). University of Northern Iowa. Retrieved March 14, 2007Pollock, N., & Thompson, S. (1998). University of Richmond. Retrieved March 14, 2007Brannick, M. T., Salas, E., & Prince, C. (Eds.). (1997). Team Performance Assessment and Measurement: Theory, Methods, and Applications. Mahwah, NJ: Lawrence Erlbaum Associates.

Monday, September 16, 2019

The Historical Development of Counselling

1. 1 Explain the historical development of Counselling Counselling and Psychotherapy began in the early 18th century. The shift in how society dealt with mental health issues came about primarily due to the advent of the popularisation of science through the beginning of the industrial revolution. Society became increasingly transient and anonymous and the responsibility for behaviour became from the individual rather than from the community as a whole. In the 1880’s Sigmund Freud developed a theory about the unconscious mind and went on to create psychoanalysis. Many therapists have been influenced by Freud and gone on to develop his theories. Freud collaborated with a number of analysts and set up the Vienna Psychoanalytic society. Notable amongst these is Carl Jung who developed Psychodynamics and focussed on dream analysis. Alfred Adler who’s most famous concept was the inferiority complex and also Otto Rank who was the secretary of the society. B. F Skinner was also influenced by Freud’s work. Skinner rejected the notion of the ‘psyche’ and developed his own theory called ‘radical behaviourism’ which is essentially the science of behaviour. Abraham Maslow developed the theory of a * Hierarchy of Human Needs (1943) Maslow believed that there where a set number of needs which had to be met before the client was able to achieve self actualisation, a term meaning the client reaching their full potential. Carl Rogers was the main proponent of person centred therapy which began in the 1940’s. This approach was Humanistic and saw the client rather than the therapist as the expert of their life. Person centred therapy believes the client holds the answers and has the power of autonomy. The counsellor is there to help facilitate this process by use of the core conditions. This humanistic approach relies less on medical knowledge and training and more on lay analysis. The principles of humanistic medicine are communication, respect and also an emotional connection between counsellor and their client. 1. 2 Explain the philosophical basis of Person Centred Counselling. The basis of the person centred approach is an optimistic outlook of individuals and a belief that people have the ability and inner resources to be able to resolve their own issues and move forward in a positive direction. It believes that all humans are innately social and constructive beings and that we are all motivated to seek the truth. We also directed by our need for self esteem Each individual’s behavior is influenced by how they perceive themselves. We are all trying to develop and be the best that we can be, and this process is guided by internal and external forces. By using the core conditions of Congruence, unconditional positive regard and empathy the counsellor is able to develop a therapeutic relationship with the client. This relationship should be based on equality and the counsellor should provide a safe environment in which the client is empowered to explore their self perception and achieve greater self awareness. This self awareness will enable the client to become secure in their self concept and go on to enable them to fulfill their full potential. 1. 3 Explain the key concept principles of Person Centred Counselling The main principles of Person Centred Counselling include a right to autonomy. No advice or guidance should be given by the counsellor as the client has the ability to self actualise and find their own answers. The ability to discover themselves achieves beneficial long term results as the client will learn how to look at their own feelings and actions in the future and become self sustaining. Rogers demonstrates a 7 Stage process of change to attempt to clarify how the client moves forward during the counselling process. At the beginning of the counselling the client will feel defensive and rigid in their thoughts. The will have poor self-awareness and have trouble recognising feelings. As the therapy continues they will undergo a graduate change encompassing the following stages. * Personal Constructs- Conditions thought of as facts and not open to change. * Internal Dialogue. A fear or avoidance of internal conversations and the client is fearful of ‘thinking too much’. * Expression. Client fearful and uncomfortable in expressing themselves * Differentiation and elaboration of experience. Clients start back seeing things in a very black and white manner with no grey areas. This change during the counselling process. * Perception of problems. Clients start off believing it is other people that have the problem but gradually come to terms with their own issues and no longer fear them. * Attitude to change. The client goes from not believing they can or should change to being open to and even relishing the possibility. * Bodily Changes. The client will have less physical symptoms of unhappiness such a headaches, irritability etc. Their feeling of contentment will manifest themselves and a healthier outlook. It needs to be recognised that every client is individual and there is no guarantee how they will go about the therapeutic process. These stages should only be looked as a guide to some of the steps the client may take. 1. 4 Explain how Person Centred Counselling would inform the practice of a qualified trained counsellor By creating a therapeutic environment in which the client feel safe to be entirely honest and open about their thoughts and feelings we can enable the client to be become self actualised and able to find a way to move forward. In order to create this environment we need to offer the client warmth, respect and a safe place where they can openly explore themselves. This offering of unconditional positive regard will enable the client to feel accepted and understood and this will encourage them to practice full self disclosure without any fear of judgement or rejection. The counsellor needs to be aware of the clients anxiety and able to enter the clients own world and develop and understanding of it. Rogers wrote *‘ It (empathy) means temporarily living in his/her life, moving about in it delicately without making judgements, sensing meanings of which he/she is scarcely aware, but not trying to uncover feelings of which this person is totally unaware, since this would be too threatening. This feeling of empathy with what the client is experiencing and ability demonstrate this understanding to the client will build a reassurance within the client that we have a deep emotional awareness of what they are experiencing. In order to achieve these conditions we firstly need to establish congruence. Rogers states ** ‘personal growth is facil itated when the counsellor is what he is, when the relationship with his client is genuine and without â€Å"front† or â€Å"facade† , openly being the feelings and attitudes which at that moment are flowing in him. The counsellor should be able to be genuine and open with their feelings and understanding and be able to demonstrate this transparency to the client during their relationship. 1. 5 Explain how the chosen model influences the understanding of the development of the self concept. The Organismic self is an internal evaluation system we are all born with. It gives us an innate awareness of how to sustain wants and needs. The organismic self has the following traits. * Spontaneous /creative/fluid * self-perpetuated/ regulated self-directing- Knows how to drive forward to goal * self-maintaining- How to keep safe and well * self-enhancing- Knows what gives pleasure * self-replicating This system is defined by Rogers as the internal locus of evaluation and can be defined in the following way: * How you feel about right/wrong- good/bad- what you want/don’t want * This is an image of the ideal self and how you perceive you should think/act *1980 – p142 **Person to Person â€⠀œ p90 As we mature we interact more with other people and our valuing system begins to change. In order to gain approval and acceptance from people around us we adapt our behaviour. The first example of this will usually be as a child trying to please and parent or guardian and may extend to family, friends, colleagues and society as whole as we get older. We develop a self concept which is how we would like to be perceived by others and is based on what we feel we should be like in order to gain love and acceptance. Rogers defines these changes as the external locus of evaluation and is: * Driven by other individuals/society Creates ideal self what how you perceive you should be * Needs approval from others to gain love an acceptance * Conditions of worth- Acting in a certain way to be loved By living with this self concept we can feel lost and conflicted about who we are. Our sense of worth is based on how we perceive other people to be reacting to us and we can develop a reliance on a need to please others in order to value ourselves. Person centred counselling aims to get the client to recognise their own inner feelings and to re-introduce them to their organismic self. By doing this we can hope to achieve wherein the Organismic self and the Self Concept overlap and we are able to live to our full potential. 1. 6 Explain why it is important to have an understanding of a therapeutic model before using its methods and techniques Unless the therapeutic model is used then a counsellor would be unable to work with the core conditions and may be unable to demonstrate congruence, unconditional positive regard and empathy. All these are vital in order for the client to feel comfortable and able to share their innermost thoughts and feelings. It is vital the counsellor and client have an awareness of professional boundaries and the counsellor has sufficient knowledge and insight to ensure the client is not left in an unsafe position. By ensuring the rules are clearly defined and the beginning of the process through the use of a contract the client will be fully aware of what they can expect from the counselling. For example, the client needs to be made aware they will not be receiving advice and they will be expected to find their own answers. The management of the expectations of the client will prevent them from feeling frustration with the counsellor and also give them a greater insight into the therapeutic process. The counsellor needs a full understanding of all the stages of the process of change in order to move the client forward and have awareness when the counselling has reached its natural conclusion. This will enable to the client to move on and not develop and over reliance on the therapy sessions. By ensuring the above conditions are met the counsellor has a solid base in which to begin the counselling and ensure the client has a positive experience.

Sunday, September 15, 2019

American Pluralism Essay

Throughout history the United States has had immigrants flock to the united states in hopes of better opportunity. In the eyes of many ,the United States was land of prosperity and opportunity. This dream of becoming successful from nothing was known as the American dream . It built this nation into what it is today, which unfortunately is tainted with many negative aspects. President Clinton once said â€Å" The American Dream that we were all raised on is a simple but powerful one – if you work hard and play by the rules you should be given a chance to go as far your God-given ability will take you. † This coming from a man who was the president . However Clinton has neither â€Å"played by the rules† nor did he work hard. Clinton has made 80 million just off speaking , as well as his breaking the rules, which he is so famous for. Then how was this man, not hardworking and adulterous, become the American dream? Solely because the American dream is a myth, a fixed calculated lie. The American dream is just a notion to distract the less fortunate people that race, gender, and class control how much money you are going to make. A huge factor hinder people from acting out this dream is race. Race is socially constructed concept where groups of people of similar features and cultures are labeled . However races in our country still to this day are not treated as equals. For example, the average salary of a white person is above 45 according to the office personally management while ,a Hispanic is at 36 , black is at 37, and Asian is at 42, all for the similar jobs. However this is for the minorities who make it through the other hardships. For example one of these other hardships is â€Å" the school –to prison pipeline†. It is a foreign idea to most people because of how abstract it sounds. However the difference of funding in students directly affect attitude , dropout rates, and criminals. These students lack resources, qualified teaching, and rigorous advanced classes. Minorities are also punished worse, black children are suspended at least 2. 6 times to whites, thus leading to their 6 times more than whites rates of going to juveniles. In the eyes of an minority, school is a joke or a dream. Consequently there are few legal jobs that pay enough for a living without a high school diploma. This example is perfection under the school –to prison pipeline, giving the wealthy white leverage over minorities. Adding insult to injuries these injustices are replied with white advantages. as detailed in White privilege †White privilege is like an invisible knapsack of special provisions, maps, passports†(McIntosh. 45) In a just and perfect society we would all be equal, however the world we live in is very unequal. Not only is our world not economically equal , but racial either. Throughout America’s history there were an inequality among races. For example as a white person , you can be assured that the color of your skin wont effect the type of college you will be accepted to, as a minority that guarantee doesn’t exist. Thus how is a person of color supposed to make a proper and wealthy life for themselves if that door of education was never opened? This control of education keeps whites as the wealthiest race, and as such becomes a privilege only for them. How can such laws be kept in play if they hinder other races? The answer lies in politics. Due to white privilege, white people can expect to have people of their color to be accurately represented. This gives an huge hand in any legislature that can possibly effect minorities. Even in all these privileges, there’s an negative aspect that becomes paramount in our modern day society. These privileges cause a strenuous tension between races , because of the fabricated superiority that it gives whites over minorities. Hence, this so called â€Å"invisible knapsack† is only invisible to the user , and is in perfect sight of the oppressed. This just adds to the ocean of oppression felt by minorities proving race hinders the completion of the American dream. Male or female, seems like a simple question. However there is a world of connotations that come with such labels. Men and women have these values that are pushed upon them by society, confusing them to who they truly are. This Severely effects people who are confused on who they are ,because these â€Å"transgender† might just people who are just different personality wise. Furthermore it affects you more than mentally but also affects you economically. â€Å" The more economic resources such as education and job opportunities , are available to a group, the more they tend to be monopolized by men†(Lorber 246). The author is stating that women in general are qualified yet underpaid. This is entirely true , through every field of work you see women being paid less for the same or less work. Lorber believes socially that gender is a process of assigning rights and responsibilities. Men and woman see what is â€Å"expected† of them and assume the role is theirs, whether it be fair or not. This contradicts the American dream, because it preaches economic prosperity for all who work for it, and statistically women cannot reach that level. Hence, they hardly attempt to reach that high. How did they get to this point what defined these roles to one another , the answer lies among media. Advertisements, commercials, magazines. We are constantly bombarded with these pictures, voices, and idols . Anyone who looks normal or acts different is assumed to be a joke or outcast. Through these images we show our children how to act and to assign themselves personalities because of what their genetic makeup is. † It is this link with violence that makes the objectification of women more serious issue than with men. † (Kilbourne.263) This violence factor directly correlates with dominance. If you look through photos or magazines you can pick up a specific trend of nudity and pornography. Even more so , there is a constant jab at women , making them â€Å"inferior† With this sort of image growing up why would there be any motivation to be more than in those pictures? What is better than becoming rich? Being born rich is the most logical answer and this is how this 1 percent lives. The majority of this money, the . 1 % is old money. This money has been accumulated for hundreds of years and will be for hundreds more. The correlation of class and achievement of the American dream has been time and time proven. â€Å"Reality 6:All Americans do not have an equal opportunity to succeed. Inheritance laws ensure a greater likelihood of success for the offspring of the wealthy. †(Mantsios. 320) Yet another prime example of what class does for your chances at the American dream. The converse can also be enforced, without class it is a abnormality to live â€Å"the American dream†. The â€Å"American dream† is just something we can strive for but not truly reach. The American dream was known for our idea of Manifest destiny so we killed thousands of Indians because we thought of them as second class citizens. We have supposedly progressed ,transcending racism and sexism into an extinct ideas. However they just exist socially and economically now, just changing its brutality. These issues can’t be stopped through intellectual movements or programs, laws need to be enacted to change these process. These political figures need to stop thinking with their wallets and speak from their people. Without our changing of the law how are we supposed to become a more equal society. We live under a living document called the Constitution, if it promises our pursuit of property, now happiness , why can’t it assist us in the American dream. MLA Work cited page McIntosh, Peggy . White privilege: Unpacking the invisible knapsack. IndependentSchool. 1990 Mantsios, Gregory media magic :making class invisible. Rothenberg P. S. , ed. â€Å"Race, Class and Gender in the US† 3d ed. New York: Martins, 1995. Lorber, Judith. â€Å"Night to His Day: The Social Construction of Gender. † Yale University press. Yale college. 1994.

Saturday, September 14, 2019

Multicultural Education Essay

The country is becoming a potluck of people coming from different nations. Many of them decided to pursue their studies in the U. S. in the hope of acquiring quality education. Consequently, a dilemma has arisen in this particular field which is caused by cultural and racial diversity. To address this problem, multicultural education emerged. Multicultural education aims to provide equal educational opportunities to all students coming from â€Å"diverse racial, ethnic, social-class, and cultural groups† (â€Å"Multicultural Education†, 1995, n. p. ). One of its main objectives is to aid students to acquire the necessary â€Å"knowledge, attitudes, and skills† in order to perform and function successfully in a free society where various races and cultures are present (â€Å"Multicultural Education†, 1995, n. p. ). Another primary objective of multicultural education is to arm the students with socializing skills that are highly essential for interacting, negotiating, and communicating with individuals from various groups that are culturally, racially and ethnically diverse so as to establish a value-centered community that benefits everyone in it (â€Å"Multicultural Education†, 1995). One of the major problems in multicultural education is the integration of the various cultural backgrounds of different nations in the school curriculum. The various cultural overviews and concepts should be reflected in the curriculum that offers multicultural education. A nation or a school that denies the integration of different aspects of culture into the curriculum is neither demographic nor cohesive, in the sense that the curriculum focuses mainly on one dominant culture and neglect the growing culture of the other students. Thus, diversity and disparity are encouraged by such types of curriculum for enriching one main culture (Banks, 1991). The topic has long been debated since there is a major alteration on the ethnic and cultural fabric of the country. The issue revolves on whether or not the changes in the cultural texture should be extended over the schools’ curricula. It is vital to affirm the adherence of the schools’ curricula to the nation’s racial, ethnic and cultural diversity. At present, most schools in the U. S. are utilizing the multicultural education and integrating cultural education in their curricula such as the Palm Beach County School District which has a separate department for multicultural education (Department of Multicultural Education, 2008). References Banks, J. A. (1991). Curriculum guidelines for multicultural education. National Council for the Social Studies.Retrieved August 15, 2008 from http://www. socialstudies. org/positions/multicultural/. Department of Multicultural Education. (2008, August 21). The School District of Palm Beach County. Retrieved August 22, 2008 from http://www. palmbeach. k12. fl. us/MULTICULTURAL/ Multicultural education. (1995). North Central Regional Educational Laboratory. Retrieved August 15, 2008 from http://www. ncrel. org/sdrs/areas/issues/educatrs/presrvce/pe3lk1. htm.

Friday, September 13, 2019

Persuasion and Influence 1 Assignment Example | Topics and Well Written Essays - 250 words - 1

Persuasion and Influence 1 - Assignment Example The second item was a dress for my niece. I had bought the dress because that brand was running a campaign for educating the poor in Africa and 10% of the dress price was to be donated to the cause! Hence, it made me feel good that I am also part of that campaign. The two unplanned purchases had actually upset my weekly budget and as a result, that week, we had to cut down on our regular fruit diet. I realized that because of my irrational decision, my family had to compromise on essential food item. Indeed, consumer behavior is need based which is exploited by marketers (Arnould et al., 2004). Hence, I decided that I would rationalize my buying and stick to list. The perfume that was on offer of the day was actually not so as three weeks back, my friend had also bought the same perfume at same price! Indeed, they are marketing gimmicks that are essentially designed to tempt consumers (Edwin and Douglas, 2008). Thereafter, during my weekly shopping, I would wave my list in front of the salesperson and move forward to complete my shopping. I found this technique to be very